Recruiting isn’t just about posting the position on a job board. It’s about selling your organization to candidates that have plenty of options. How do you stand out in a crowded market? Instead of telling people why your organization is great, showcase what sets you apart. Highlight your culture, mission, values, people and perks. Through the power of social media, you can give candidates a behind-the-scenes look that they won't find in the job description or even on your website. Your chance to shine is by focusing on your unique story and the people behind your brand. In this session, we will discuss how members have successfully connected with candidates by telling their story through social media recruiting efforts. We will share actionable steps and the best platforms to connect and build trust with active and passive candidates, opportunities to keep your messaging short and sweet yet capture your audience's attention, and opportunities to enhance the candidate experience to create excitement from the hire date to the start date.

 

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