This session will be a step-by-step guide on how to set your community apart in a competitive market. We will discuss the multiple ways branding and marketing can increase the number of qualified leads via niche messaging. This session will expand knowledge and strengthen the alignment between marketing and needed occupancy.

Learner Objectives:

1. Describe the key components that contribute to a strong first impression in a senior living community.
2. Apply strategies for improving tour-to-move-in conversions by enhancing discovery, personalization, and follow-up.
3. Analyze their community's differentiators using SWOT and competitive analysis to identify opportunities for growth.
4. Evaluate the effectiveness of their sales follow-up cadence and make data-informed improvements.
5. Create a personalized action plan to increase occupancy through niche marketing, experience differentiation, and team collaboration.