2026 HCAM Webinar: Leveraging Your Dining Program as Your Best Marketing Tool

Session Date: Tuesday, August 25, 2026

Session Time: 2:00 PM - 3:00 PM (UTC-04:00) Eastern Time (US & Canada)

This program will be held live on Zoom. Please see below for CE information. The session will be recorded for later access.

If food is a focus for your residents, then you should be showing it off to the world! Marketing and social media efforts often involve residents, activities, amenities, care and special events, but lack regular inclusion of everyday dining & nutrition. Senior living operators have a chance to thrill current residents and entice new residents & their families with updated dining programs & a strong marketing presence. Join us for this 60-minute presentation that lays the groundwork for the why and how of marketing a senior living dining & nutrition program, including food & design trends to delight Baby Boomers, the use of AI & Robotics in dining & marketing, social media best practices & more!

Learner Objectives:

Be able to list 3 distinct hospitality attributes of the new modern senior resident (the Baby Boomers)
Identify 3 ways in which menu changes may entice new residents & boost satisfaction among current residents
Learn 2 characteristics of an inviting dining room environment
Describe an interdisciplinary approach to successful dining programs
Put into practice 3 marketing techniques to engage new residents and families
List 2 ways AI and Robotic technology may enhance marketing & the dining experience

Continuing Education

AFC & CALD: This continuing education activity is appropriate for adult foster care providers and certified assisted living directors for 1 clock hours of professional development for live courses.

Target Audience
This webinar is designed for assisted living leadership including community owners, executive directors, marketing directors, and other assisted living management personnel (including homes for the aged, adult foster care and other independent and supportive living settings).

CE Reporting: HCAM will need 30 days after the event conclusion to compile and process all attendance data. Once the data is compiled, certificates will be available to access. Certificate questions should be directed to Allison Taipalus.

Requirements of Participation:

Attendance is being strictly monitored. Attendees must participate in the entire session in order to earn credit.
The evaluation must be completed in order to earn your certificate of completion.