Welcome to HCAM!

Building industry connections has never been easier…or more important.

A great way to become a recognized name in the Michigan long-term care community is to partner with the Health Care Association of Michigan. We offer our partnership program to individuals and companies engaged in the business of supplying products and services to the long-term care profession. Your partnership gives you access to valuable marketing and business development opportunities in the industry.

2024 Engagement Highlights

HCAM revitalized our annual vendor expo in 2023 to resounding success! Instead of the traditional booths in a cavernous expo hall, we host an intimate, conversation-focused networking event featuring 70 customized kiosks designed for productive interactions.

In 2023, we also launched our VIP+ tier, which features an elite branding opportunity. Picture this, a 10 ft by 8 ft wall with your graphics displayed right next to our registration desk at DeVos. If you want to make an impression on our attendees, there is nothing bigger or better than this!

Additionally, all VIP+ and VIP partnerships include the opportunity to have a tabletop display in the foyer at DeVos Place Convention Center all day Monday and Tuesday offering unprecedented access to attendees.

Finally, across all four partnership tiers, we added a searchable online partner directory – our members are now able to search for our partners' contact information with ease.

2024 Partnership Options

Note: Associate Partnerships are calendar year commitments, expiring December 31 each year. Partnership rates will not be prorated.

What's a Kiosk?

You will provide a design for the kiosk, we will print it for you. You just show up!

These kiosks include your provided artwork and two shelves. The printed graphic is 8 feet tall and 18 inches wide. Each vendor will have a kiosk, a cocktail table and two barstools. Any additional equipment is not included (the printer and iPad in the picture are not included).

Note: non-partners are not eligible to purchase a kiosk.

Expo Floor Plan 2024

Shaded booths are sold.

What's the "wall" the VIP+ Partners get?

VIP+ partnerships include a graphic wall similar to what is pictured – displayed near registration at DeVos Place on Monday and Tuesday for high traffic and visibility.

Why should I be a VIP Partner?

VIP+ and VIP partnerships include an exclusive opportunity to host a tabletop display in the foyer at all of our major annual events: Spring Leadership, UP Conference, and Annual Convention.
 
Being a VIP+ or VIP Partner means you get a constant presence with HCAM members throughout each of these events. 2023 VIP+ and VIP Partners consistently say this is the best benefit of this tier!

2024 Sponsorship Options

Sponsors that are NOT current partners of HCAM will pay an additional $500 per sponsorship. Some sponsorships are limited to partners only.

Name Description Price
Annual Convention General Conference Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$500.00
Annual Convention Kosher Meals Sponsor
  • Logo on sponsor signage near registration
  • Sponsor provides Kosher meals for the event as requested by participants
  • Does not include registration to the event
$0.00
Annual Convention Education Session Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$1,250.00
Annual Convention Awards Luncheon Sponsor
  • Logo on Awards Luncheon program
  • Logo on sponsor signage near registration
  • Reserved table at Awards Luncheon
  • Includes 1 full package registration to the convention
$2,000.00
Annual Convention Schedule at a Glance Sponsor
  • Logo on the schedule at a glance
  • Logo on sponsor signage near registration
  • Includes 1 full package registration to the convention
$2,500.00
Annual Convention Keynote Sponsor
  • Logo on sponsor signage near registration
  • Includes 1 full package registration to the convention
$2,500.00
Annual Convention Mobile App Sponsor
  • Logo on sponsor signage near registration
  • Sponsor splash page included in event mobile app
  • Includes 1 full package registration to the convention
$3,000.00
Annual Convention Wi-Fi Sponsor
  • Logo on sponsor signage near registration
  • Customized Wi-Fi password
  • Includes 1 full package registration to the convention
$3,500.00
Annual Convention Scholarship Reception Sponsor
  • 8' x 3' display featuring sponsor-provided artwork displayed in the reception room
  • Logo on sponsor signage near registration
  • Includes 1 full package registration to the convention
$4,000.00
Annual Convention Lounge Sponsor
  • Logo on sponsor signage near registration
  • Soft seating arrangement (couches/chairs/end tables) provided in foyer
  • Opportunity to provide branded items in the lounge such as pillows, flyers, or signage
  • Includes 1 full package registration to the event
$4,000.00
Annual Convention Headshot Station Sponsor
  • Logo on headshot station promotional materials
  • Logo on sponsor signage near registration
  • Logo on post-event distribution of headshots emails
  • Professional photographer and backdrop provided
  • Includes 1 full package registration to the event
$5,000.00
Name Description Price
Upgrade to Trivia Kiosk
  • Upgrade to one of 20 available Trivia kiosks to be featured in the exclusive trivia hunt game, which will be used in the drawing for grand prize giveaways.
  • Participating vendors will receive special instructions on how the trivia game will work.
  • Attendees will be required to interact with Trivia Kiosks in order to be eligible to win expo grand prizes.
  • Exhibitors who contract a Trivia Kiosk booth will be highlighted in marketing to attendees.
$200.00
Name Description Price
Billers Forum - Contributing Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$500.00
Billers Forum - Breakfast Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$750.00
Billers Forum - Luncheon Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$750.00
Billers Forum - Tabletop Exhibit
  • Logo on sponsor signage near registration
  • Reserved tabletop exhibit space in foyer near registration or in the meeting room if space allows
  • Includes 1 full package registration to the event
$1,000.00
Billers Forum - Presenting Sponsor
  • Logo on sponsor signage near registration
  • Dedicated 30 minute presentation slot during Billers Forum
  • Includes 1 full package registration to the event
$2,500.00
Name Description Price
Convention & Spring Leadership Badge Scanning Sponsor
  • Badge scanning sponsor provides volunteers to scan attendees badges to track attendance for each session
  • Logo on sponsor signage near registration
$3,500.00
Convention & Spring Leadership Welcome to 2023 Sponsor
  • Bundled sponsorship of both Spring Leadership & Annual Convention
  • Lanyards with your logo will be provided at both events
  • Includes 1 full package registration to one of the conferences
$3,500.00
Convention & Spring Leadership Recharge Sponsor
  • Bundled sponsorship of both Spring Leadership & Annual Convention
  • Screen cloths with your logo will be provided at the charging station
  • Logo on sponsor signage near registration
  • Includes 1 full package registration to one of the conferences

 

$3,750.00
Convention & Spring Leadership Hydration Station Sponsor
  • Bundled sponsorship of both Spring Leadership & Annual Convention
  • Logo on sponsor signage near registration
  • Reusable water bottles with your logo provided
  • Includes 1 full package registration to one of the conferences
$4,500.00
Convention & Spring Leadership Coffee Connections Sponsor
  • Bundled sponsorship of both Spring Leadership & Annual Convention
  • Cups, napkins and barista apron with your logo will be provided at both events
  • Invitation to host the coffee station as a "barista"
  • Includes 1 full package registration to one of the conferences
$8,000.00
Independent Owners Conference General Sponsor $500.00
Name Description Price
Spring Leadership General Conference Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$500.00
Spring Leadership Keynote Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$1,500.00
Spring Leadership Education Session Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$1,250.00
Spring Leadership Luncheon Sponsor
  • Logo on sponsor signage near registration
  • Sponsor may provide up to three PowerPoint slides to play on a rotating basis throughout the luncheon
  • Does not include registration to the event
$1,750.00
Spring Leadership Schedule at a Glance Sponsor
  • Logo on the schedule at a glance
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$1,500.00
Spring Leadership Mobile App Sponsor
  • Logo on sponsor signage near registration
  • Sponsor splash page included in event mobile app
  • Includes 1 full package registration to the convention
$2,000.00
Spring Leadership Happy Hour Sponsor
  • 8' x 3' display featuring sponsor-provided artwork displayed in the reception room
  • Logo on sponsor signage near registration
  • Includes 1 full package registration to the convention
$2,000.00
Name Description Price
UP Conference General Conference Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$500.00
UP Conference Schedule at a Glance Sponsor
  • Logo on the schedule at a glance 
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$1,000.00
UP Conference Attendee Luncheon Sponsor
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$1,250.00
UP Conference Lanyard Sponsor
  • Lanyards featuring your logo provided
  • Logo on sponsor signage near registration
  • Does not include registration to the event
$1,500.00
UP Conference Happy Hour Sponsor
  • 8' x 3' display featuring sponsor-provided artwork displayed in the reception room
  • Logo on sponsor signage near registration
  • Includes 1 full package registration to the convention
$2,000.00