Welcome to HCAM!

Building industry connections has never been easier…or more important.

A great way to become a recognized name in the Michigan long-term care community is to partner with the Health Care Association of Michigan. We offer our partnership program to individuals and companies engaged in the business of supplying products and services to the long-term care profession. Your partnership gives you access to valuable marketing and business development opportunities in the industry.

2025 Engagement Highlights

HCAM revitalized our annual vendor expo in 2023 to resounding success! Instead of the traditional booths in a cavernous expo hall, we host an intimate, conversation-focused networking event featuring 70 customized kiosks designed for productive interactions.

In 2023, we also launched our VIP+ tier, which features an elite branding opportunity. Picture this, a 10 ft by 8 ft wall with your graphics displayed right next to our registration desk at DeVos. If you want to make an impression on our attendees, there is nothing bigger or better than this!

Additionally, all VIP+ and VIP partnerships include the opportunity to have a tabletop display in the foyer at DeVos Place Convention Center all day Monday and Tuesday offering unprecedented access to attendees.

Finally, across all four partnership tiers, we added a searchable online partner directory – our members are now able to search for our partners' contact information with ease.

NOTE: All exhibitors MUST be a current HCAM Partner.

2025 Partnership Tiers

Note: Associate Partnerships are calendar year commitments, expiring December 31 each year. Partnership rates will not be prorated.

All partnership tiers include:

  • Access to 2025 membership directory, members-only section of the website,                  e-newsletters and alerts, and magazine
  • Listing in 2026 membership directory printed in November 2025
  • Listing in Vendor Finder on HCAM website
  • Access to member pricing for expo and education
  • Access to advertising opportunities in magazine and directory

What is a Kiosk?

You will provide a design for the kiosk, we will print it for you. You just show up!

These kiosks include your provided artwork and two shelves. The printed graphic is 8 feet tall and 18 inches wide. Each vendor will have a kiosk, a cocktail table and two barstools. Any additional equipment is not included (the printer and iPad in the picture are not included).

Kiosks are included in the price of VIP+, VIP, and Standard Partnerships. Value Partners may elect to add on a kiosk for $1,500 (making their total investment $2,750) which would include 2 vendor pass registrations.

New this year! Partners that have large equipment (such as beds) may elect to upgrade to a DISPLAY BOOTH for $500. These booths will still include the kiosk (if desired), but will have extra room to accommodate furniture/furnishings and will NOT include the cocktail table and barstools. The number of display booths available is limited.

Note: non-partners are not eligible to purchase a kiosk.

Expo Floor Plan 2025

 

 

Tentative Vendor Expo Exhibitor Agenda

Tuesday, September 9

  • Move-In & Set-Up:  1:00 - 4:00 pm EST
  • Exhibitor Briefing: 4:00 pm EST
  • Annual Vendor Expo Show: 5:00 - 6:30 pm EST
  • Attendee Prize Giveaway: 6:25 pm EST
  • Tear-Down & Move-Out: 6:30-7:30 pm EST

What's the "wall" the VIP+ Partners get?

VIP+ partnerships include a graphic wall similar to what is pictured – displayed near registration at DeVos Place on Monday and Tuesday for high traffic and visibility.

Why should I be a VIP Partner?

VIP+ and VIP partnerships include an exclusive opportunity to host a tabletop display in the foyer at all of our major annual events: Spring Leadership, UP Conference, and Annual Convention.

Being a VIP+ or VIP Partner means you get a constant presence with HCAM members throughout each of these events. VIP+ and VIP Partners consistently say this is the best benefit of this tier!

What's the "splash page" the VIP+ Partners get?

VIP+ partnerships include a dedicated splash page on the HCAM website similar to what is pictured below based on information provided from the partner to HCAM. This page will be published until December 31, 2025.